![]() Nearly 10,000 Total Affiliate Marketing Related Services / Companiesīased on online directories Influencer Marketing Hub estimates that there are 9,600 affiliate related services/companies worldwide in 2023. That’s significant growth compared to 2013, when affiliate marketing was worth just $2.9 billion.” It was found that the affiliate marketing global spend in 2017 was $8.6 billion, with the $5.4 billion US spend making up a large chunk of that.īy 2023, it is estimated that global spending will increase to $14.3 billion, and rise further to $15.7 billion in 2024.Īs Refersion observed, “Today, the affiliate marketing world has grown to include brand ambassadors, affiliate networks and publishers. Influencer Marketing Hub looked at affiliate marketing spending, both in the US and globally. Global Affiliate Marketing Spending Expected to Reach $14.3B in 2023 In addition, we have used second-party data acquired from a variety of reliable sources. Refersion surveyed over 2,000 brand marketers. The data we use in this report comes from Influencer Marketing Hub surveys and those of some of our sister companies, in particular Refersion, a platform helping you manage affiliates and influencers at scale. This year we have added affiliate marketing to the collection. We began conducting our annual Influencer Marketing Benchmark Report in 2017, and have since added various other benchmark reports, highlighting different aspects of online marketing since then. Welcome to the inaugural Influencer Marketing Hub Affiliate Marketing Benchmark Report. ![]() The State of Affiliate Marketing: Benchmark Report 2023: More than 25% of brands utilize bloggers in their affiliate marketing campaigns.Interest in affiliate marketing rose more than 264% between 20.More than 67% of brands worry about affiliate fraud, less than 30% have been affected by it.Affiliate Marketing averaged 9% of marketing budget allocation in 2021.Amazon Associates remains the largest affiliate network with more than 20% market share.The global number of Affiliate Marketing related service offerings grew by 26% in 2021 alone, to reach a staggering 10,000 firms offering or specializing in Affiliate Marketing services.Affiliate marketing companies raised over $1.5 Billion in all-time funding across 232 rounds by 2023, marking a 15.38% increase compared to the previous year.Affiliate Marketing Industry is set to grow to approximately $14.3 Billion in 2023 globally and $15.7 Billion by 2024.
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